
LATEST NEWS
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Most recent articles

Florian Blois appointed to strengthen partnerships with DMOs
Dida have appointed Florian Blois as Strategic Partnerships director to develop and execute personalised marketing and sales strategies for Destination Marketing Organisations.

Dida unveils a fresh new brand image for a new, global era
DidaTravel launches a bold new brand identity better reflecting its position as a global traveltech leader delivering high-value distribution.

Dida release key 2025 Chinese New Year traveler insights
Dida unveils 2025 Chinese New Year travel trends, highlighting growing confidence that is driving earlier bookings and longer-haul destinations.

Dida announce record sales from the UK market in 2024
UK bookings in the first weeks of January 2025 are already off to a very strong start, with Dida targeting a further 100% increase in sales for 2025.

Dida announces European growth ahead of WTM London
Dida announces rapid outbound growth rates across its European source markets, with significant year-over-year growth exceeding +100% from the top 5 markets.

Dida reveals impressive 2024 Golden Week travel trends
According to Dida's latest data, during the October Golden Week holiday, hotel bookings surged across various regions compared to last year.

Dida supports partners amidst soaring booking demand
Dida hosted a series of roadshows and networking events in Beijing and Shanghai, aimed at building a bridge between travel agents and hoteliers to seize new opportunities.

Dida targets USA growth with appointment of Theresa McLarney
Theresa McLarney has joined Dida as Senior Business Development Director, North America to further grow Dida's travel distribution client base across the region.

Western hoteliers unaware of major Chinese travel period
Many Western hoteliers have only heard of Chinese New Year, but are completely unaware that Golden Week is a significant travel period which many Chinese people use to travel abroad.
