DRIVEN BY TECH

powered by people

We remove complexity and add value by combining the smartest TravelTech & AI with the very best industry talent to provide seamless & high-value global B2B travel distribution

HIGH-VALUE TRAVEL DISTRIBUTION

Smart. Efficient. Global.

Easy and efficient reach to higher-value, global B2B distribution channels.

Simplify

Driven by tech

powered by people

OUR BUSINESS LINES

A global travel portfolio

Access over 1.5 million travel products across the globe

Over 1m hotels

Including +100,000 directly contracted properties

Global flights coverage

Over 500 airlines covering routes worldwide

Ground transportation

Competitive rates and unrivalled service

Tours and activities

Experiences for every kind of traveler

dida for hoteliers

Gain access to higher-value distribution

The travel industry is fragmented and complex. Let us help make it easier for you..

unrivalled reach

The No.1 player in China & APAC leader

We are the no.1 travel distribution company providing consolidated access to the Chinese outbound market and a leader across APAC markets.

high-value guests

Reach guests that bring you more

Deep source market penetration provides you with guests from high-value channels that on average, book further in advance, stay longer and cancel less.

tech at our core

Fast and efficient tech solutions

Dida was born as a tech-first business so you can be confident that your properties will be distributed via the fastest, most reliable and most robust tech.

powered by people

Proactively supporting you

Our teams of distribution specialists, tech experts and data gurus will ensure your properties gain the maximum exposure globally.

unrivalled reach
Leaders across the Asia-Pacific region

Not only are we the no.1 B2B outbound player in the Chinese market we are also a leader across Asia-Pacific, providing hoteliers with easy, consolidated access to highly demanded yet often harder to reach markets in a highly fragmented distribution landscape.

Emerging markets

Due to a rise in living standards across APAC, the region includes outbound markets that have grown very fast in the past 10 years, providing an ever increasing market ready and able to travel internationally.

Harmony, not competition

Most APAC markets generate high booking volumes from high-value channels such as tour operators and travel agents, providing incremental bookings that act in complete harmony with your direct marketing strategy.

Higher-value channels

These complementary, higher-value channels, bring guests that typically book with longer lead times, have a lower cancellation rate, stay for longer and, on average, spend more in your hotel, resorts and destinations.

OUR PORTFOLIO
Connecting travel supply and demand worldwide

The world of travel gets bigger and often more complex as each day passes. We exist to help bridge the gap between travel supply and travel demand so that both can have access to a portfolio that works for them, in a seamless, smart and efficient way!

A worldwide travel product portfolio

We have available +1.5m travel products covering all the most popular destinations on earth. Everything from hotels and flights to activities and transportation.

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High-value travel distribution

We provide access to +35k travel sellers in +120 markets, including travel agents, tour operators, TMCs and loyalty & point programmes!

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get connected

Start working with Dida today!

Register now and access smart, efficient and global travel distribution

Hoteliers

High-value, global B2B channels

Distribution that works in complete harmony with your direct marketing channel.

Online distributors

Connect to over 1 million hotels

Easily distribute our portfolio via our world-class API.

Retail travel agents

A leading agent booking portal

Access to 1.5m travel products worldwide.

DRIVEN BY TECH

Discover our core tech solutions

DRIVEN BY TECH

Discover our core tech solutions

The fastest, most reliable travel API

Dida's cutting-edge API provides travel distributors with fast access to our vast hotel and flights portfolio. It's easy to integrate and start providing your customers with a leading portfolio with over 100,000 directly contracted hotels offering highly competitive rates and leading availability.

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A portal designed 100% for agents

Packed with great tools and features, our booking portal has been designed exclusively for the modern travel agent. With its user-friendly yet powerful interface, agents can search, book and manage bookings for over 1.5 million travel products globally, all in one easy platform.

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Manage your properties in just a few clicks

Hoteliers can manage their inventory and rates with us by using our smart and intuitive extranet. It's been built to make it easy for our hotel partners to proactively manage their properties across our distribution channels.

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Dida marketing solutions

Fully designed to give tourism boards, DMOs and hotel chains a massive boost in visibility in key outbound markets. Our marketing solutions are here to help you boost your revenue from the channels that matter most.

The latest news from Dida

Dida taps travel potential of China’s massive 618 shopping festival

July 3, 2025

June 18th marked China’s 618 Shopping Day, the country’s second-biggest online shopping event after Singles Day, yet many in the travel industry overlook its significance.

Read more

Dida and Petal Ads launch new digital marketing initiative

May 28, 2025

This partnership aims to harness the full digital capabilities of the HarmonyOS ecosystem to elevate the hotels’ brand value and accelerate global guest acquisition for the hotel industry.

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Dida launches inaugural ‘Engage’ events in 2 key Chinese cities

May 20, 2025

Held in Chengdu and Shenzhen, these events brought together top hotel brands from across southeast Asia together with more than 400 Chinese travel agent clients.

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What our partners say about us

Liu Yongsheng

Vice President of CYTS Oceanis Travel Co.

"CYTS Oceanis International is very honored to have nearly ten years of friendly cooperation with Dida, in both the Chinese domestic and international hotel business, to explore a mutually beneficial solutions. We look forward to further innovation and collaboration with Dida!”

Emily Chen

GM of Homsom.com - Travel Management Business

“Dida's service responsiveness and responsible attitude means that they are role models for the industry, and choosing Dida as a partner is one of the factors driving the success of our business.”

Huiwan Chua

Head of Agency Sales, Asia Pacific - Travelport

"We are very pleased to sign a multi-year agreement with Dida, which will deliver more value for travelers by providing access to a comprehensive range of competitive content from all over the world."

Qingyong Chen

GM of CTG Travel Purchasing Business Unit

"We have a profound, long-term, cooperative relationship with Dida, a company that understands how technology can transform the tourism industry. We look forward to ongoing close cooperation and continuous innovation."

Amy Huang

GM of FASCO, Travel Management Business

"Dida is a proud partner because their reliable service and large global product inventory provide us with great efficiency and the confidence we need to stay focused on serving our clients well."

Joon Aun Ooi

President, Asia Pacific - Wyndham Hotels & Resorts

"We are excited to expand our strategic partnership with Dida which enables our properties across Asia Pacific to expand their global distribution capabilities and drive bookings via Dida's versatile platform."